About Me


james helms
james at jameshelmsad dot com

job experience
2 years Intuit, Plano – Director, XD
2.5 years Bottlerocket, Dallas – UX Strategist
1 year TM Advertising, Dallas - VP, DCD
4 years Slingshot, Dallas - CD
1 year Firehouse, Dallas, Texas - ACD
3 years Neiman Group, Harrisburg, Pennsylvania - ACD
5 years Square One, Dallas, Texas - AD

category experience
airline
alcohol/spirits
beverage
education
electronics
TV and Entertainment
fashion
healthcare
industrial
package goods
political/policy
QSR & restaurant
retail
social/environment
sports
telecom
travel

brand experience
Showtime
Bravo
Verizon
Fox News
Starwood
Miller Brewing Co. (Miller Lite, Red Dog, Southpaw, Molson, Icehouse)
Brown Forman (Jack Daniels, Woodford Reserve, Appleton Rum, Finlandia)
Mission Foods
LaLa USA Dairy (La Creme, Weight Watchers)
Valais bottled water
Nokia
Conoco Phillips (Phillips 66, Conoco)
Dave & Buster's
La Madeleine
Joe's Crab Shack
Whataburger
Sheetz
Brooklyn’s Pizza
VHA
PinnacleHealth
Edison Schools
PA Dept of Health
The Parking Spot
The Hershey Foundation
Thyssen Krupp Elevators
Dallas Cowboys
Penn State Basketball
Dallas Desperados
Wilsonart
Elk roofing
Centex Homes: Pointe West Galveston
American Airlines
Statoil
Texas Tourism


media experience
App strategy, information architecture, design and production, Print, outdoor, broadcast, web, flash and rich media, mobile, viral, social media, PR, package design, vehicle graphics, logo and graphic design

agency experience
I have enjoyed advancing creative departments and agencies by pushing for powerful and unique work, contributing to new business, managing and encouraging students and juniors, helping to shape agency culture, remaining unafraid to question, and remaining unafraid to be heard.

It's my goal to create and implement effective, eye-catching, compelling ideas that promote the business of my clients, my agency, and my reputation. In that order.

education
B.S. Advertising Design, University of Delaware, May 1997

honors
CTAM sync to screen
One Show
Effie
Graphis Annual
Archive Magazine
Creativity
Adweek
Reg'l & Nat'l ADDYs
Fleet Graphics

personal
Likes his wife, his kid, his dog, travel, emerging music, film, contemporary fiction, swimming, bikes, dirt, tools and wine.
Dislikes plastic wrap and roof rats.

skills
Thinks like a nerd. Works like a horse.™

references
View a few here.

Apps

BR Kegerator beer delivery/monitoring ecosystem was originally devised by Josh Smith, as a project for the Bottle Rocket annual hackathon. Included hardware integration (flow and temperature sensors which fed diagnostic data to an app, which would in turn, regulate the proper in-cooler temperature and display beer volume), a client app, and Android and iOS employee apps. Integration with UNTAPPD gave the app access to a huge database of beers and gave users the ability to view, rate and request beers served. Work done over a 24 hour period.Client: InternalAgency: Bottle Rocket AppsUX Strategy: James HelmsHardware/electronics: Ernie ZappacostaRefrigerator modification:UI/type Design: Connor Hill Development: Josh Smith, Ryan Gant, Nathan O'Neal, Tyler Davis, Tyler Milner, Dalton Claybrook and Troy Perales.Film/Editting: Phillip Hake  
Fox News challenged us to reimagine their app for a savvier media consumer. Redesigned from the ground up for both iOS7 and Android. App opened with outstanding ratings in the App Store and Google Play, and featured on both platforms.Client: Fox NewsAgency: Bottle Rocket AppsUX Strategy/Creative Direction: James HelmsPM: Nick BurtonUI Design: Sony Kim Development: Tanner Oakes, Josh Elke, Matt Wyzykowski, Brian Drell, Brock Hardman, Austin Gregg, William GramsQA: Akhila Gandra, Josh Ball 


Showtime Sync was conceived as a second screen viewing companion for Showtime's original series. The app features ACR sync (powered by Zeitara) and the content, powered by a client-built CMS, includes quotes, photos, polls, trivia, predictions, twitter observations from the viewers and more.
Client: ShowtimeAgency: Bottle Rocket AppsUX Strategy/Creative Direction: James HelmsPM: Michael Chen, Kirby SanderUI Design: Connor Hill, Jenni Leder, Philip Development: Tanner Oakes, David Palmer, John Lawson, Josh Smith, Brian Drell, Dimitar Milinski (and many others)  QA: Jeff Giron Platform: iOS iPadDownload it here.
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Featured
Featured, transition
All Series View
Page-turning transition

Twitter "Pod"

Poll

Quote

Trivia
Twitter "firehose"
Info and settings

Print


Woodford Reserve
AD: James Helms
CW: John Mims
Print Producer: Adrian Hasenbauer


Dallas ADDYs
AD: Ryan Beals
CW: Courtney Pulver
CD: Chris Bettin, James Helms
Photographer: Adam Fish

AD: Ryan Beals
Designer: Clint Martin
CD: Chris Bettin, James Helms
Photographer: Adam Fish

AD: Ryan Beals
Art/Photography: John Johnston
CD: James Helms

Blue Cat Blues Bar
AD: James Helms
CW: Travis Staut
Photo: Tom Hussey


Dallas Cowboys
AD: James Helms
CW: Brad Walk
Photo: stock


Bridgedale socks
AD: James Helms, Marco Ceo
CW: Keith Quesenberry
Photo: James Helms, stock



Penn State Basketball
AD: James Helms, Marco Ceo
CW: Keith Quesenberry
Photo: Tom Cwenar
3D image/retouch: Imagetap


Sheetz convenience stores
AD: James Helms
CW: Keith Quesenberry
Photo: Jason Gamble
3d image/retouch: Imagetap


PA Dept. of Public Welfare
AD: James Helms
CW: Keith Quesenberry
Photo: Tom Cwenar
3dimage/retouch: Imagetap
*OneShow Rx Gold single and Campaign


PinnacleHealth
AD: James Helms
CW: Keith Quesenberry


Edison Schools
AD: James Helms
CW: Keith Quesenberry
Photo/Retouching: Art Streiber


Sheetz convenience stores
AD: James Helms
CW: Keith Quesenberry
Illustration: Blue
Photo: Tom Cwenar
*Archive Magazine, Adweek


Brooklyn's Pizzeria
AD: James Helms
CW: Jason Fox
Photo: Stock

TV, film & viral

Joe's Crab Shack - Living Room from James Helms on Vimeo.


CD/AD: James Helms
CW: Mike Fisher
DIR: Adam Cameron/Limey
PROD: Harvey Lewis
EDIT: Brad Wetmore/Post-Op

Jack Daniels - Back Jack mobile content from James Helms on Vimeo.


CD/AD: James Helms
CW: Jimmy Flores
EDIT: Tony Wann/CUT


CD/AD: James Helms
CW: John Mims
DIR: John Adams
EDIT: Jason Hopkins


Joe's Crab Shack
AD: James Helms, Linda Snorina
CW: John Mims, Craig Moyer
DIR: John Adams


Sheetz
AD: James Helms
CW: Keith Quesenberry
DIR: Christian Charles


Commonwealth of PA
AD: James Helms, Marco Ceo
CW: Keith Quesenberry
DIR: Rudy Banny


AD/CD: James Helms
CW: John Mims
Editor: Justin Wilson


Joe's Crab Shack
AD: James Helms
CW: John Mims
DIR: John Adams


PinnacleHealth
AD: James Helms
CW: Keith Quesenberry
DIR: Blue


Joe's Crab Shack
AD: James Helms
CW: John Mims
DIR: John Adams


AD: James Helms, Marco Ceo
CW: James Helms, Keith Quesenberry
DIR: Rudy Banny


Miller Lite
AD: James Helms
CW: James Holden
DIR: Silent Partner Films


AD: James Helms
CW: Keith Quesenberry
DIR: Rudy Banny


Sheetz
AD: James Helms
CW: Keith Quesenberry
DIR: Blue



Mission Foods
AD: James Helms
CW John Mims
DIR: Powerhouse

WEB

Best Friends - Fix at four website
AD: Ryan Beals
CW: Courtney Pulver
CD: Chris Bettin
DCD: James Helms
Development: MRM/SLC
Photography: Lucky 21
*Campaign: Best in Show, Dallas ADDYs 2013


La Creme - Get Real
CD/AD: James Helms
CW: Vivian Le
AD: Clay Coleman
Animation: Powerhouse Animation



CD/AD: James Helms
CW: Jimmy Flores
AD: Esther Kao
Photographer: Scott Harben


Phillips 66
AD: James Helms
CW: John Mims
Photographers: Bryce Pincham, Nitin Vadukul
Film: Justin Wilson and Tony Wann, CharlieUniformTango


Frymire
AD: James Helms
CW: John Mims
Photo: Ben Garrett


Joe's Crab Shack
CD: James Helms
AD: Linda Snorina
CW: John Mims


Brown Foreman
AD: James Helms
CW: John Mims
IA: Dan Linsky


Appleton Rum Microsite
AD: James Helms
CW: John Mims
Designer: Jonathon Harper
Illustration: Artifx
Web Development: Jason Vriezema, Dan Linsky, Ryan Coburn


Brooklyn's Pizzeria Website
AD: James Helms
CW: Jason Fox
Photo: Mark Rutledge
Web Development: Villain


Firehouse website
AD: James Helms, Shannon Phillips, Rob Johnson
CW: Jason Fox
Photography: Jim Myers
Web Development: Nathan Borror


Valais package design and web development
AD: James Helms, Rudy Banny, Cimbrian
CW: Buffy Kelly
Web Development: Cimbrian